We are at a key moment in time for blockchain technology. Corporations spanning countless industries around the world are frantically looking for ways they can increase transparency and efficiency using the blockchain.
The businesses that will thrive using distributed ledger technology are the ones solving real world problems; problems that plague real companies who are ready and willing to pay for solutions. Finding practical use cases like this is a difficult thing to do in the early stages of a trending technology like blockchain.
An obvious real world use case for the blockchain: providing an immutable transparent record for supply chains. This is something tech giant IBM has realized. Having the ability to trace a product from it’s initial creation all the way to its final destination in a retail store is a powerful thing.
Being able to see the full history of an item via the blockchain allows for a new sense of trust to be granted to manufacturers. Product claims become easily verifiable, instantly removing any doubt a consumer may have about its origins.
Applying Blockchain to Advertising: Tackling a Massive Problem
Advertising technology startup ClearCoin have taken a page from IBM by adopting blockchain technology for the purpose of monitoring the $563 billion media and advertising industry. ClearCoin is a technology company that powers the real-time buying and selling of media on decentralized applications, and the broader digital environment.
By introducing a new level of transparency, safety, and efficient pricing, ClearCoin is positioned to be a major ad platform for the innovations of the web 3.0 stack. Perhaps the biggest reason ClearCoin is likely to succeed is because of what its global advertising platform doesn’t do: ad fraud.
Recent studies predicted ad fraud would cost businesses a total of $16.4 billion in 2017. The digital advertising industry has a real problem with bad actors fooling automated advertising platforms into believing fraudulent clicks and pageviews generated by bots are real people.
This is a problem ClearCoin aims to solve by moving media buying to the blockchain, utilizing a proof-of-history ledger to combat at fraud and inaccuracies.
Relevant Industry Experience Key to ClearCoin’s Success
ClearCoin has assembled a heavily experienced team to tackle the ongoing problem of ad fraud:
Jay Singh, Founder & CEO: Coming from 14 years of tech industry experience, Jay’s ad tech companies have generated millions of dollars in revenue and worked with dozens of Fortune 500 customers. Jay founded the company Viral Media Solutions in 2008, which advertised for brands like Coca-Cola and Procter & Gamble.
Tammy Leigh Kahn, COO: Tammy has spent a total of 15 years in digital marketing, e-commerce, and business development, including leadership roles in both agencies and technology companies. Tammy founded MarketMeSuite in 2009 and closed $2.6 million of investment capital while building a user base of 80,000 businesses before being acquired in 2014 by Vivial.
Angelo Kameraj, CRO: Having personally been involved in over $10 million of media buys, Angelo brings seven years of first-hand experience with media buyers and sellers to ClearCoin. During his time with video advertising technology company Genesis Media, Angelo brought major campaigns to market for brands like Microsoft, Gillette, and General Motors.
This is only a small sample of that talent ClearCoin has in their arsenal. It’s refreshing to see a veteran lineup like this with relevant industry experience in the ICO space. The ClearCoin team is armed with the knowledge and first-hand experience of exactly how the digital advertising works; this would undoubtedly be a major asset for them as they look to solve a $16 billion problem.
ClearCoin ICO: Over 70% Sold Out
There’s still time left to participate in ClearCoin’s ongoing token sale. While the CLR token sale is scheduled to continue until March 31st 2018, a total of $4.35 million has already been sold, leaving only a little more than a quarter of tokens left for sale.
ClearCoin aims to sell 80% of their 1 billion CLR tokens, with the token price increasing every three days during the public sale. For more information on how you can take part in the ClearCoin ICO, visit their official website here.
