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AXEL: A New Decentralized P2P Marketplace for Digital Content.

Eseandre Mordi



In a world where there is increasing demand for data by big corporations and companies who process it to fine tune their products and services, the invasion into personal space is at an all-time high. The recent Facebook scandal and EU’s personal data protection law, the GDPR, are direct results of such data demand. Not only Facebook but also other companies such as Google are actively participating in collecting user data and selling it to third parties. The value of this data is so significant that large corporations and other entities are greatly profiting from it, even after offering free services to unsuspecting users.

For example, users often willingly submit personal data about themselves without giving it a second thought. Whether it’s online shopping details, signing up for sweepstakes, or even using a virtual assistant device. Such data, from providing our address, phone number, credit card information, to our specific buying and spending preferences, or even our political beliefs, is uploaded, analyzed and ultimately, stored by a third party to use for their own purposes. While it may seem safe, users have actually shared a great deal more than what they think.  

Cloud Services And Their Importance In Our Daily Life

Nearly all of us own at least two internet enabled devices: a mobile phone and either a laptop/PC or a tablet. Synchronizing files can be difficult, especially if the files are large like pictures, music or videos. Typically, the solution is to use a cloud storage service. This means that all your files are stored on a remote server, readily accessible and when you make changes in any document or file on one device, the storage software automatically makes those same changes across all other devices in which the files are downloaded.

At first look, this seems the best solution for an ordinary user. Save files in one device, have it auto-synced in your other devices, and have them readily available at any time of the day. Yet, there are major drawbacks, often with catastrophic results:

  • Primary Record: The file stored on the cloud service is the primary record. If the service were to go down or a major issue caused erasure, the files on those devices will also be affected.
  • Security: The files are not usually encrypted, meaning anyone with basic computer knowledge can access them.
  • Costly: Free versions of cloud storage have little storage capacity, with the premium versions often being too expensive.
  • Data Rights: The End User License Agreement often states (in cryptic terms) that the service provider has rights to access the data (in one way or another) and since users agree to this, the provider can read and analyze it for its own purposes.

AXEL: The Future is Decentralized

AXEL is a technology platform that has been providing services since 2012. The company’s mission has always been to put customer privacy and protection at the forefront of its business. With its proprietary solutions, it has helped millions of users to own what’s already theirs in the first place — their own data.  No storage limits, no third-party servers — it’s like the cloud, minus the spying and data capture.

Now, the company has evolved its mission to the next phase, by integrating the latest privacy protection technology: Blockchain.

AXEL, offers the best in the sector:

  • Security: The data stored on the cloud uses the famous military grade equivalent cryptography, HAS 256. This encryption methodology is one of the most toughest and robust available today.
  • Decentralized Record: Blockchain is all about storing data on multiple, independent nodes and servers, making it impossible to lose data if one or even more than one server fails.
  • Always Online: With multiple servers, statistically, there will always be one online to provide services.
  • Cheap: With peer-to-peer technology, the transferring and storage services are very cheap when compared to large central servers.
  • Rights: Blockchain’s basic philosophy is giving power back to the people. With AXEL using blockchain technology, users can be assured that their files and data are not being accessed by AXEL, or any other party and their privacy is secured.

Monetization Through AXEL Token

Files and other data, which users intend to sell, have been made easy with the AXEL Token. Anyone can open an account on the AXEL platform free of charge, upload files, and set up their files and content to be searchable and available for sale.

With global access to this platform, the potential customer market is huge. The best part is, a user can sell any type of digital content — an article, a photo, original music, or even a video. The AXEL Token makes earning very easy and fast. There are no middlemen, such as banks and other financial channels that delay and eat into your profits. The tokens are sent directly from the buyer to the seller, with only a small fee to cover the expenses of noting down the transaction in the ledgers.

It’s safe, secure and importantly, a true peer-to-peer environment.

AXEL already has millions of users, a 4.4 rating on Google Play with 3 million downloads across Android, iOS and the web.

For more information, please visit and

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