Billboard advertising which is otherwise referred to as Out-Of-Home or OOH advertising is one of the oldest forms of advertising. With the development of the digital billboard advertising which is often times referred to as Digital-Out-Of-Home or DOOH, this age long form of advertising has scaled further. According to several reports, this form of advertising is about 94.6% effective. Reports have also revealed that the industry has grown from about 5 billion to over 15 billion in the last three years. With this market being one of the fastest growing markets in the world at the moment, there are certain general problems that affects all industry players. These problems have made it difficult for ad creators to successfully create and upload their ads. Some of these problems include;
- The problem of fraud
- The cost of creating and uploading these ads
- The accuracy and efficiency of the ad that has been created and set to be uploaded
- The lack of transparency
- It takes a considerable amount of time before the created ads are uploaded and it even takes longer time before it gets to the target audience.
- There may be less advertisers to fill the space on each screen, thus, leading to what is referred to as advertising occupancy
These problems and others have hindered the growth of the industry.
THE INDUSTRY SOLUTION
All digital billboard advertising key players will find it interesting to know that a unique blockchain based platform has been created to offer solutions to these problems. That solution is the BIDOOH Platform. It is an end-to-end solution that was specifically developed to ensure that digital billboard advertising is made easy and accessible to everyone. Bidooh is actually the first blockchain based digital billboard advertising platform that has been developed to make advertising easy. It is capable of delivering target based advertising based on who they are and what they are. Controlled from an application, the Bidooh platform helps deliver the right message to the right people at the right time.
HOW THE BIDOOH PLATFORM WORKS
The Bidooh platform works in such a way that developers will have to download the application, create an advert for their products, choose a target location for the advert to be displayed, set the budget for the advert, then publish the advert. Once the advert is published, it will pass through a lightning fast approval then it will finally be uploaded to the selected screen.
FEATURES OF THE BIDOOH PLATFRORM
The Bidooh platform is one that has been developed with certain unique features. These features include;
- The platform has been developed in such a way that it can be accessed by anyone. It seeks to ensure that small and medium scale investors are offered a level playing ground that will help them compete with other investors
- Ad creators are able to access the platform from anywhere they are. This helps to eliminate the cost of distribution and also management of the of the created ad
- Has been developed to solve advert delivery problems
- Has been made to be scalable to millions of screens
CONCLUSION
The Bidooh platform seeks to change the industry and this will be made possible as it has been posted live on their official website.
